Remove 2012 Remove Ad Server Remove Ad Tech
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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks. ”

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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks. ”

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The Best Mobile Ad Networks For 2023

Monetize More

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

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60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. They hate annoying ads. Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Deep dives into the IDs.