Remove 2012 Remove Ad Server Remove Ad Tech
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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks. ”

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60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90. It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks. ”

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59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus

Paleo AdTech

The company was acquired by Valassis in 2012. Our hero’s next stop was AppNexus, in 2012, working for his old friend O’Kelley, who hired him to open a SF office for the company and work with big brands. Since 2021, he has worked at Solestial, which is a company in the space tech, um, space.

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60. Katrin Ribant – giving us the data on Datorama

Paleo AdTech

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

article thumbnail

59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus

Paleo AdTech

The company was acquired by Valassis in 2012. Our hero’s next stop was AppNexus, in 2012, working for his old friend O’Kelley, who hired him to open a SF office for the company and work with big brands. Since 2021, he has worked at Solestial, which is a company in the space tech, um, space.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. They hate annoying ads. Dynamic Templating TripleLift Dynamic Templating adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment.