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Provides an adserver, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for headerbidding in mobile in-app ads.
This generic ID resides in the adserver and is sent to the DSP — it has no PII attached to it. Epsilon designed CORE ID in 2007 on a privacy-by-design basis and has been building its identity graph of more than 200 million people through direct publisher relationships since 2012. Is it interoperable? How does it work?
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