Clearcode

NOVEMBER 22, 2022

SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. According to comments from AT&T executives, the telco gave up on its plans to become a dominant player in the digital advertising industry. Why Did SingTel Sell Amobee?

Communications 94

Communications Ad Space Search Advertising Media 94

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2012 to an estimated $147.1 billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Demand-side platforms A demand-side platform allows an advertiser to buy ad space and manage their ads.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Ad Beat

SEPTEMBER 11, 2019

million in 2012. At the same time, Inc. Magazine rated HostGator as one of the fastest-growing companies in the United States. HostGator was sold to Endurance International Group (EIG) for $299.8

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Monetize More

MAY 30, 2023

A mobile ad network, aka app ad network, is an integrated platform that unites advertisers with app publishers looking to monetize their apps. Publishers are thus able to make passive income through app ads. Mobile ad networks that cater to publishers are SSPs (supply-side platforms).

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digital Remedy

NOVEMBER 29, 2022

As part of their new agreement with the NFL, it’s reported that Amazon gets to sell two minutes of ads per hour. The ads are non-skippable and use a full-screen format. Amazon has already sold ad packages that cost $2.8m. As of now, it is still being determined how many minutes of ad space are included in each package.

Advertising 52

Advertising Audience Media Brand Awareness 52

Clearcode

AUGUST 13, 2023

Facebook’s Mobile Ads was launched in 2012. The release of the first iPhone in 2007 totally changed the game for mobile advertising, giving users the option to interact with a mobile ad in a new way: the touch-sensitive, multi-sensor interface enabled ads to to be shrunken or enlarged, as well as rotated.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52