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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2012 to an estimated $147.1 billion in 2021.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. They started in 2012 and now manage more than $250 million in digital advertising budgets annually.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You 4.