Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Before explaining how these different platforms work together for real bidding, let’s see what each platform does!

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. What is a mobile ad network?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

AUGUST 13, 2023

iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. Facebook’s Mobile Ads was launched in 2012. These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52