Relevant-Digital
OCTOBER 17, 2022
Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue on digital services.
Digiday
DECEMBER 15, 2022
He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. Once upon a time — like in 2012 — this would’ve sounded fine.
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SODP
JULY 25, 2023
These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2012 to an estimated $147.1 billion in 2021.
Lemonads
SEPTEMBER 13, 2020
As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ? So, let’s get started and delve into the RTB world by overviewing: What is RTB?
AdvertiseMint
OCTOBER 24, 2023
With the rise of digital marketing and the increasing demand for precise ad targeting, the IDFA has become an invaluable tool for marketers aiming to understand user behavior on iOS apps. Facts about IDFA The IDFA was first introduced by Apple in iOS 6 in 2012.
Monetize More
MAY 30, 2023
Because of this, advertisers are able to capture consumers’ attention more effectively and make their ads more appealing to them by using in-apps rather than site ads. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective. Demographic Location.
Clearcode
DECEMBER 12, 2022
Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. You may not be able to get the most out of the AdTech platform because of restrictions around privacy and security policies, e.g. the use of customer data for ad targeting.
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