Monetize More

MAY 30, 2023

Because of this, advertisers are able to capture consumers’ attention more effectively and make their ads more appealing to them by using in-apps rather than site ads. Mobile Ads Targeting You need to niche down on your audience to get the conversions which is the main objective. How much money do apps make per ad?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Keep in mind that RTB operates on a CPM basis, so your bid can even be something like $1 or $2. Why Use Real-Time Bidding?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69