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These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic displayad spend soar over the last decade , from $3.9 billion in 2012 to an estimated $147.1 billion in 2021.
Because of this, advertisers are able to capture consumers’ attention more effectively and make their ads more appealing to them by using in-apps rather than site ads. Mobile AdsTargeting You need to niche down on your audience to get the conversions which is the main objective. What are in-app ads?
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