Digiday

DECEMBER 15, 2022

He’s reportedly weighing whether to force users to share their location to Twitter (and its advertisers) alongside their contact phone numbers that they have already provided for two-factor authentication for ad targeting purposes. Once upon a time — like in 2012 — this would’ve sounded fine. And sell more and more targeted ads.

GDPR 72

GDPR Fashion Ad Targeting Advertising 72

Smart-Hub

DECEMBER 22, 2023

Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

FEBRUARY 15, 2023

In the past, the platform allowed landlords to target or exclude people from seeing their housing ads based on sensitive characteristics including race, gender and religion. However, once he changed his relationship status to “Married,” he suddenly got ads for divorce lawyers. ” So, don’t act like it.

MarTech 105

MarTech Conversion Rate Conversion Ad Targeting 105