Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Focuses on increasing user lifetime value.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

DECEMBER 22, 2023

Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

MARCH 15, 2024

He was appointed to the Bertelsmann executive board in 2006, becoming its chairman in 2012. Google Ordered to Face Online Video Ad Monopolisation Lawsuit Google this week lost a bid to dismiss a lawsuit brought by Inform, which accuses the tech giant of driving the digital media advertising company out of business.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

FEBRUARY 7, 2025

” M6 Publicit Partners with Nomalab for Video Ad Delivery M6 Publicit, the French broadcasters sales house, has partnered with media production platform Nomalab for delivery of its video ads across linear and addressable TV, as well as the M6+ streaming service. percent YoY. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52