VideoWeek

MARCH 14, 2025

The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

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Paleo AdTech

DECEMBER 10, 2023

By 2012, the team had identified the native opportunity — originally calling it ‘organic’ and ‘sponsored images’ — and set about trying to sign up publishers. An early idea to automate Pinterest marketing fizzled when Pinterest “didn’t return our calls and emails,” as Ari recalls.

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Paleo AdTech

OCTOBER 12, 2021

By 2012, the team had identified the native opportunity — originally calling it ‘organic’ and ‘sponsored images’ — and set about trying to sign up publishers. An early idea to automate Pinterest marketing fizzled when Pinterest “didn’t return our calls and emails,” as Ari recalls.

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Native Advertising Fashion Food Ad network 52

Paleo AdTech

DECEMBER 10, 2023

His first real venture in the ad-tech and mar-tech space was Rapleaf , which he co-founded in 2005. Rapleaf was sold to TowerData in 2012, and Auren and team focused on building LiveRamp into a data integration, identity and onboarding powerhouse.

Ad Tech 52

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Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. How Cookies Stole Ad Tech.

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Paleo AdTech

DECEMBER 10, 2023

He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014. ” — and eventually founded a startup advisory/capital firm called Catalyst S+F, where he played short-term CMO roles for startups such as Kenshoo, Turn, MediaMath and RedAril.

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Ad Monsters

APRIL 6, 2023

Generation Z encompasses people born between 1997 and 2012, but how are they unique as an audience? This is a sentiment the ad tech community is keenly aware of. . “JUV’s deep understanding of the Gen Z consumer has informed brand strategy, campaign development, and HR strategy at VF.” ” Who is Gen Z?

Media 97

Media Audience Non-Profit Education 97

Paleo AdTech

SEPTEMBER 28, 2021

Scott McCorkle was a long-time leader and visionary at ExactTarget, a pioneering ESP and mar-tech hub that was acquired by the mighty Salesforce in 2012. He was part of the team that brought ExactTarget public in 2012 and sold the company to Salesforce in 2013 for a reported $2.5

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More About Advertising

MARCH 7, 2016

We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been a few departures, as you’d expect, but nothing too dramatic. Now AKQA may be spreading its wings a bit, possibly in the light of rival Publicis Groupe’s much larger ($3.7bn) deal to buy Sapient. Sapient.

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Paleo AdTech

DECEMBER 10, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

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Paleo AdTech

APRIL 18, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

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Paleo AdTech

JULY 20, 2021

His first real venture in the ad-tech and mar-tech space was Rapleaf , which he co-founded in 2005. Rapleaf was sold to TowerData in 2012, and Auren and team focused on building LiveRamp into a data integration, identity and onboarding powerhouse.

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VideoWeek

OCTOBER 9, 2023

Since then he, alongside CEO Linda Yaccarino, has worked to restore advertisers’ confidence in X.

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Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. It had its Ad Network and was the target of takeover rumors itself: an era of turmoil.

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Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. It had its Ad Network and was the target of takeover rumors itself: an era of turmoil.

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Paleo AdTech

DECEMBER 10, 2023

She then joined IgnitionOne/NetMining and TagMan, acquired by Ensighten in 2012, the year before she founded MediaWallah. Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. ”

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Paleo AdTech

FEBRUARY 15, 2022

She then joined IgnitionOne/NetMining and TagMan, acquired by Ensighten in 2012, the year before she founded MediaWallah. Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. ”

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Paleo AdTech

JUNE 15, 2021

He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014. ” — and eventually founded a startup advisory/capital firm called Catalyst S+F, where he played short-term CMO roles for startups such as Kenshoo, Turn, MediaMath and RedAril.

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InMobi

NOVEMBER 15, 2021

In 2012 I jumped out of aerospace and into mobile advertising, which is completely the opposite end of the spectrum and keeps me on my toes every day! I grew up in mobile ad tech, and after spending a few years agency side I always knew I wanted to return. Enter digital advertising!

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. AdTech Ecosystem: What is it and Who is it For?

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Paleo AdTech

DECEMBER 10, 2023

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. Asked whether there really are not many women in ad-tech or if it’s just that #PaleoAdTech bookers are biased, Kat admits: “When we [i.e., It may even have a generative AI component.

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Paleo AdTech

MAY 9, 2023

Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. Asked whether there really are not many women in ad-tech or if it’s just that #PaleoAdTech bookers are biased, Kat admits: “When we [i.e., It may even have a generative AI component.

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Ad Server Rich Media Agency Ad Tech 52

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. Find out more about joining Google Ad Exchange here.

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VideoWeek

JUNE 10, 2022

GPP was created as one of the products of IAB Tech Lab’s Project Rearc initiative, and it is a single protocol designed to streamline transmitting privacy, consent, and consumer choice signals from sites and apps to ad tech providers. Ampersand Adds Self-Service Incremental Reach.

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VideoWeek

JUNE 30, 2023

FreeWheel and MediaScience Launch Viewer Experience Research Initiative TV ad tech company FreeWheel has partnered with research firm MediaScience, launching a joint initiative called The Viewer Experience Lab. Discovery Introduces Six-Second Pre-Roll Ads to Digital Sports Platforms Warner Bros. Warner Bros.

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VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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InMobi

NOVEMBER 2, 2021

At his current position, he primarily focuses on helping advertisers on their mobile marketing journey and driving ecosystem partnerships with differentiated offerings on back of data and ad-tech solutions. However, he has been with the organization since 2012 when he joined the team in Dubai to build the operations in the region.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

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Lemonads

OCTOBER 6, 2020

TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. They hate annoying ads. TripleLift seamlessly transforms content like images and video into engaging in-feed native ads that match the unique look and feel of a publisher’s website!

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VideoWeek

MARCH 15, 2024

He was appointed to the Bertelsmann executive board in 2006, becoming its chairman in 2012. . “I can only imagine taking on one or two entrepreneurial roles, but more as a supporter and advisor,” he said. Rabe joined RTL Group as CFO in 2000, and was made CEO in 2019.

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Clearcode

SEPTEMBER 17, 2024

Because as you said, retail media has been around since 2012 when Amazon, sort of, launched their retail media network, other companies like Walmart, I think even Target, I think, in the US also launched there’s quite a few years ago as well.

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Paleo AdTech

DECEMBER 10, 2023

The company was acquired by Valassis in 2012. Our hero’s next stop was AppNexus, in 2012, working for his old friend O’Kelley, who hired him to open a SF office for the company and work with big brands. Since 2021, he has worked at Solestial, which is a company in the space tech, um, space.

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Paleo AdTech

MAY 2, 2023

The company was acquired by Valassis in 2012. Our hero’s next stop was AppNexus, in 2012, working for his old friend O’Kelley, who hired him to open a SF office for the company and work with big brands. Since 2021, he has worked at Solestial, which is a company in the space tech, um, space.

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Ad Server Media Ad Tech Marketing 40

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. Gainesville, Florida-based SharpSpring was founded in 2012 and has about 230 employees. ActiveCampaign. Oracle Eloqua. SharpSpring.

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Advertising to Baby Boomers

APRIL 29, 2013

Most Read Posts This Week (Culled from all posts, 2005-2012): AARP Is All New Redux: Part III (The Magazine). Miscellany: Sex, Travel, Tech. The New Millennium Tales (2012). The Play-By-Play Highlights Of My Colonoscopy. The Woman of Many Containers. Search Blog. Subscribe in a reader. The Obligatory iPad Post. About Comments.

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VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

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VideoWeek

OCTOBER 18, 2024

The FT reportedly had its best year for advertising since 2012, though subscriptions remain a big focus for the company – it wants to hit three million total paying subscribers in 2028, up from around 2.5 million last year.

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