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Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. It proved particularly attractive to large media agencies. Next stop was MediaMind, formerly Eyeblaster, a rich-mediaad server. Prudently, Havas looked for viable alternatives.
Katrin was a co-founder of Datorama in 2012, and the platform was acquired by Salesforce in 2018 for a reported $800 million. It proved particularly attractive to large media agencies. Next stop was MediaMind, formerly Eyeblaster, a rich-mediaad server. Prudently, Havas looked for viable alternatives.
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