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The Key Ingredients of the Best Digital Campaigns of 2012

Fuel Lines

In the following presentation, The Best Digital Campaigns of 2012, French marketer, Gregory Pouy, sites a study conducted by the Harvard Business School. It identifies the elements that keep people watching a video or what causes them to lose interest.

Agency 250
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Hubspot Inbound 2012: Gary Vaynerchuk’s 50 Top Inbound Marketing Insights

Fuel Lines

500 plus advertising agencies were represented at Hubspot’s 2012 Inbound Conference in Boston, MA. Hubspot saved the best for last at Inbound 2012, a conference that attracted over 2800 marketers from around the globe. I spoke at Inbound 2012 on Wednesday and had to catch a flight back to Birmingham that evening.

Marketing 277
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Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup

Adweek

The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. His surprising dismissal garnered significant intrigue, as Shoval founded OpenWeb in 2012, is the sole CEO of its U.S.

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Why Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe

Adweek

In 2012, before winning either of her two World Cup titles with the U.S. Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. Women's National Team, she joined.

Marketing 361
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How WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards

Adweek

Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising.

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Ad Agencies: Guides for Creative and Marketing Salaries

Fuel Lines

H ere are some additional insights from this report: Median salary for the industry rose to $77,000 in 2013, compared to 2012’s reported $73,000 and $68,300 for 2011. © 2012 Onward Search . The salary and employee benefits your agency provides serve a major role in recruiting, retaining, and motivating staff.

Agency 278
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Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl’s Founder

Adweek

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to turn startups into household names.

Marketing 246