Remove 2012 Remove Advertising Remove Banner
article thumbnail

Jay Baer Demonstrates How to Write, Publish and Promote Your Book for New Business

Fuel Lines

The first keynote presentation was made in August, 2012, some nine months prior to the launch of the book. Jay and his team used an online advertising campaign to help generate pre-orders six weeks prior to publication. His budget was $20,000 and included banner ads and email newsletter adds.

Agency 273
article thumbnail

Banner Blindness

Advertising to Baby Boomers

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop by Kara Pernice … To complete their tasks efficiently, people have learned to pay attention to elements that typically are helpful (e.g., It’s a type of blindness you welcome. navigation bars, search boxes, headlines) and ignore those which are usually void of information.

Banner 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A new age of direct-to-physician marketing

Martech

Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. We establish the linkage of advertising exposure to script lift through our partnership with multiple data providers. We own the SSP and the DSP platforms which have been built from the ground up.

article thumbnail

Why Entrepreneurs Need to Stop Advertising How Much They Make

Single Grain

There are a lot of advantages to sharing this information online — social proof, being their own advertising — but in my opinion, the disadvantages far outweigh them. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

article thumbnail

The most effective ways to advertise your e-commerce business

Banner Flow

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business. Instagram ads.

article thumbnail

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Martech Series

Global Advertising and Digital Tech Visionary Joins Board to Guide LoopMe’s Next Phase of International Expansion. LoopMe, a leading brand-focused mobile advertising platform, announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

article thumbnail

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.