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Why is advertising so unpopular?

Advertising to Baby Boomers

Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. Culled from some surveys : Oh!

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Navigating the Ad Blocker Dilemma: 6 Strategies for Publishers

Oko

Hardware companies develop more robust computers, so software developers invent programs that eat up more resources. On the flip side, though, Apple just pushed an update that blocks pop-up and autoplay ads with something they’re calling a “distraction control” feature.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. ” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. He’s based in NYC.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time.

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The Silver Economy: What We Know About the Senior Generations on Connected TV

MNTN

Considering these stats, this segment of the population poses a huge advertising opportunity for brands from a wide variety of industries. Older adults may not be up to date on the latest TikTok dances or consistently posting to Instagram, but the senior generations shouldn’t be ignored when it comes to advertising, particularly on CTV.

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The Silver Economy: What We Know About the Senior Generations on Connected TV

MNTN

Considering these stats, this segment of the population poses a huge advertising opportunity for brands from a wide variety of industries. Older adults may not be up to date on the latest TikTok dances or consistently posting to Instagram, but the senior generations shouldn’t be ignored when it comes to advertising, particularly on CTV.

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TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !