Paleo AdTech

DECEMBER 10, 2023

Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.

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Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

MARCH 22, 2022

Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time.

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Ad network Pop-Up Demand Side Platform Finance 52

Lemonads

OCTOBER 18, 2020

It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. This is the reason why push notifications are so popular with consumers, which in turn makes them a hit with affiliates. What is push traffic? Push traffic comes from Push Notification ads.

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Ad network CPC Affiliates CPA 52