Fuel Lines

FEBRUARY 17, 2014

In a recent survey, 63% of agencies state that there will be more competition for new business. Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a solid footing. Guest post written by Mark Sneider, Owner/President of RSW/US.

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Fuel Lines

AUGUST 6, 2012

Making the case for hiring a journalist to help create your agency’s content. Business development for agencies has gone through a significant paradigm shift. Your content is appealing because it is beneficial to your target audience instead of self-promotional agency propaganda.

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Agency Marketing Communications Audience 279

Fuel Lines

JANUARY 10, 2013

If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. The Marketing Agency Blueprint is more about how to lay the foundation than actually building the house.

Agency 279

Agency Marketing Education SEO 279

Fuel Lines

FEBRUARY 8, 2013

You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. HootSuite is at the top of my list. Share your insights in the comment section below.

Agency 275

Agency Media Retail Conversion 275

Fuel Lines

AUGUST 4, 2016

John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist , will show you how positioning your agency and team members as thought leaders is critical to digital marketing success. Based on Google patents and documents, which explicitly state that Google prefers experts and authorities.

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Agency SEO Marketing Electronics 257

Fuel Lines

AUGUST 16, 2012

In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. And I never select the final headline without asking the opinion of other people in the agency.

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Agency Communications Marketing Advertising 279

Adweek

OCTOBER 17, 2024

Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and placed alongside sister agency Grey within the AKQA Group in 2020. A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. WPP said it will reveal its plans.

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Agency 278

Fuel Lines

OCTOBER 2, 2012

Is your agency mobile ready for new business? This is an opportunity for new business for the agencies that are prepared for the growing shift to mobile. Highlights of this study of interest to ad agencies: The survey shows continued resistance to paying for content on mobile devices. Are you clients’ sites mobile ready?

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Agency Audience Marketing Advertising 271

Adweek

NOVEMBER 10, 2023

In 2012, before winning either of her two World Cup titles with the U.S. Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of Portland. Women's National Team, she joined.

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Marketing Agency Advertising 361

Fuel Lines

JUNE 9, 2015

“New business has been a problem historically for agencies. Keynote presenters include: Bob Hoffma n, “The Ad Contrarian”, former president of the Hoffman/Lewis agency in San Francisco. BIRMINGHAM, Ala. , A Super Earl Registration has already begun. The primary battle for new business has moved online.

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Agency Public Relations Food Marketing 220

Adweek

JULY 13, 2023

In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time--digital media and programmatic advertising--to turn startups into household names.

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Marketing Agency Media Advertising 246

Fuel Lines

JULY 26, 2012

Conference speakers are tops in their fields, dynamic CEOs, CMOs, VPs of marketing, agency presidents, researchers, analysts, and authors as they report the latest insights into the Millennial generation. How Millennial ready is your agency? population. Click here for registration information.

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Agency Marketing Media Advertising 154

Fuel Lines

MARCH 6, 2013

” It illustrates how to create an appealing tweet that will reach more people and provide new business opportunities for your agency. ” It illustrates how to create an appealing tweet that will reach more people and provide new business opportunities for your agency. You can also follow him on Twitter @GerryMoran !

Education 279

Education Agency Media Marketing 279

Fuel Lines

MARCH 12, 2013

Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future. In 2012, 2.5 How has the internet and technology impacted the way your agency gains new business? This is why events such as SXSW are so important.

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Agency Communications 260

Fuel Lines

FEBRUARY 7, 2013

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010. Most had no clear objective beyond this.

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Media Public Relations Agency Communications 264

Fuel Lines

OCTOBER 9, 2013

This is an excellent book for agency owners to better understand how to create helpful marketing that will create new business opportunities for your agency. The first keynote presentation was made in August, 2012, some nine months prior to the launch of the book. I highly recommend it. He pre-sold 9,500 books in one day.

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Agency Banner Marketing Media 273

Fuel Lines

SEPTEMBER 27, 2013

Agency Leadership New Business Talents New Business Trends Social Media Business C-Suite CEOs communications communicators disruption Fortune 500 CEOs IBM Study innovation leaders leadership social ceo' photo credit: Thomas Hawk via photopin cc.

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Media Communications Conversion Agency 279

InMobi

SEPTEMBER 25, 2012

John's seminar had a phenomenal attendance attracting an audience of 90+ including individuals from key brands, agencies and advertisers. One of the key announcements at this year's event were the finalists for the Digital Hall of Fame 2012. Gone are the days of an overall market and traditional segmentation!

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Audience Agency Marketing Advertising 52

InMobi

SEPTEMBER 18, 2012

This highly- relevant Work Lab attracted an exclusive gathering of some of Germany's key brands, agencies & advertisers. To read more about the speakers and the discussion click here : John Stoneman Sales Director, EMEA also led the way in discussing the role of "The Connected Consumer:How to meet the demands of future consumers".

Mobile Ads 52

Mobile Ads Entertainment Media Agency 52

More About Advertising

SEPTEMBER 29, 2020

By Chris Jefford, CEO and Co-Founder of Truant London Walking into our new office (aka broom cupboard) to start our agency back in 2012, all four partners flipped open their laptops to be simultaneously greeted by the headline: UK sinks into double-dip recession. It was the start of ad land being hit hard by austerity,

Agency 69

Agency Finance Advertising 69

Fuel Lines

JANUARY 9, 2014

According to the 2012 Fortune 500 Social CEO Index report from CEO.com , only 19 CEOs from the world’s top 500 companies use Twitter (or have someone use it on their behalf) – and only 9 of these are active. You can download a complimentary copy of the December issue.

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Communications Media Public Relations Conversion 272

More About Advertising

JUNE 8, 2016

BETC Paris is, by any measure, one of the very best creative agencies in the world and Xiberras is in charge of one of its signature accounts, Canal+. Canal+ ad ‘The Bear’ won the Cannes Lion Grand Prix Film Craft in 2012. Stéphane Xiberras (below) has been president and CCO of BETC Paris since 2007.

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Agency Advertising 75

Paleo AdTech

DECEMBER 10, 2023

Moving to NYC, he joined an agency and was given digital planning responsibilities for major brands such as BMW and CVS just because he’d “been on the Internet.” He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014.

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Agency Data Management Platform Media Marketing 52

More About Advertising

JULY 23, 2015

Deal volume 2012 – 2015 The number of announced deals in H1 2015 is down 10.4 By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of 2015, with target companies spanning 45 different countries and buyer companies coming from 35 countries. per cent.

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Finance Marketing Ad Tech Media 99

Digiday

AUGUST 1, 2022

More agencies are providing in-house education to level up their employees in an increasingly competitive hybrid workplace. In the coming months, 4A’s will continue rolling out its so-called agency accelerator program, designed to support agencies that may have gaps in their resources and training programs.

Education 69

Education Agency Media Communications 69

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023. Why we care.

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Advertising MarTech Audience Media 109

Rob Campbell

MARCH 23, 2023

Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in English – titles like ‘Best APAC agency’ I get they may have won more awards than any other agency in the region.

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Agency Advertising Media Marketing 107

Bhatnaturally

JANUARY 28, 2024

I still love the business of advertising (I left the ad agency business in 2012) and finding ads which add value to a brand through creativity is a pleasure. Every week, I attempt to curate a list of clutter-breaking ads. Here are some ads which caught my eye this past week. Heinz: the wait Can [.]

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Agency Advertising 72

More About Advertising

SEPTEMBER 18, 2020

Media agency 7 Stars for media and PR and Social agency Manifest are unaffected. Launched in 2012, Gousto provides ten minute meals, Mother has won home meals firm Gousto in a high level pitch also involving Wieden+Kennedy, Wonderhood Studios and Karmarama.

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Agency Media Advertising 64

More About Advertising

MAY 28, 2015

Nick Baughan is CEO of Maxus UK, WPP’s newest major media agency. He joined Maxus in 2012, becoming MD and then CEO in October 2014. He began his career at Total Media before joining WPP, initially at Mediaedge:CIA and then at Mindshare where he became business director. Desert Island Ads As a media man,

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Agency Media Advertising 67

More About Advertising

AUGUST 4, 2020

” FirmDecisions, acquired in 2012, aims to instil “financial transparency in the client agency relationship,” something the combative Broderick, a one-time agency CFO, relished. Federica Bowman is taking over as global CEO of Ebiquity-owned FirmDecisions from Stephen Broderick. Nick Waters, global CEO.

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Agency Ad Tech Finance Media 64

Fuel Lines

OCTOBER 28, 2013

Trent is also the founder of Groove Digital Marketing Agency , a firm specializing in digital marketing and marketing automation, and co-owner of ConvertKit , a software that makes it easy to capture leads and create email campaigns. Groove Digital Marketing Agency James Clear podcasts Trent Dyrsmid website traffic'

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SEO Audience Marketing Agency 255

More About Advertising

DECEMBER 10, 2015

Sharpe (left) joined Y&R in 2012 and led the successful repitch pitch for the BBC account earlier this year. He was also responsible for the integration of digital agency. Jon Sharpe, currently chief innovation officer at RKCR/Y&R, is replacing Ben Kay as CEO. Kay is moving to owner WPP in a global planning director role.

Agency 65

Agency Finance Advertising 65

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

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Agency Marketing SEO Media 64

Marketing Dive

DECEMBER 16, 2022

The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

Retail 61

Retail Agency 61

More About Advertising

OCTOBER 17, 2024

Ahmed founded AKQA, arguably the world’s best and most creative big digital agency, 30 years ago. WPP bought AKQA, then an international network, for a reported £300m in 2012. Ajaz Ahmed (below) is stepping down as CEO of WPP’s AKQA Group, which now includes Grey.

Agency 59

Agency Advertising 59

Martech

SEPTEMBER 27, 2024

Creative and business came together when I got into the start-up community around 2012. That led me to an agency. That was before people decided it was great to have your own photos, so I was competing with the likes of Shutterstock. Q: You were a freelance photographer for over nine years.

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MarTech Marketing ROI Agency 66