AdExchanger

NOVEMBER 28, 2023

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences. The post Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing appeared first on AdExchanger.

Marketing 113

Marketing Ad network Audience Media 113

Fuel Lines

JANUARY 10, 2013

As a fellow speaker, I had the privilege of meeting him in person at Hubspot’s Inbound 2012 Conference in Boston, a gathering of over 2,800 inbound marketers from around the globe. It is also how you will identify your target audience and create a stronger point of differentiation from your competitors.

Agency 279

Agency Marketing Education SEO 279

Fuel Lines

FEBRUARY 7, 2013

They also had no definable target audience. No goal, no target audience, no appeal, no online traffic and thus no new business. In 2012 my agency generated new business leads from the following: (check all that apply) 5. Unfortunately, when they began to participate, their only aim was to show that they had a presence.

Media 264

Media Public Relations Agency Communications 264

InMobi

AUGUST 7, 2012

The eMarketer survey shows that 27% of people will watch the 2012 Olympic Games on their smartphones, and 44% said that they would interact with social mediduring the Olympics. This smartphone and tablet app fuses music with Olympic sports to connect young people to London 2012. . This could be part of mobilized site or app.

Finance 40

Finance Communications Audience Marketing 40

Fuel Lines

JANUARY 9, 2014

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky , CEO of global public relations firm Weber Shandwick.

Communications 272

Communications Media Public Relations Conversion 272

Fuel Lines

OCTOBER 28, 2013

I love doing the interviews, and, for me, it’s an incredibly easy way to create very high value content that my audience consistently tells me they love. ” Back in January of 2012, James had a subscriber list of just 500 people and website traffic of 11,000. The Pros of Podcasting I am a huge fan of podcasting.

SEO 255

SEO Audience Marketing Agency 255

Fuel Lines

OCTOBER 9, 2013

The first keynote presentation was made in August, 2012, some nine months prior to the launch of the book. Marketing Ideas and Insights Jay and his team created an online store and asked his audience to buy books in advance directly from him. The online store developed into an important central marketing platform for Youtility.

Agency 273

Agency Banner Marketing Media 273

Martech

SEPTEMBER 9, 2021

One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. Next the audience was split into small breakout groups, each assigned a board to review using the ROAM (Resolved, Owned, Accepted or Mitigated) method.

Marketing 128

Marketing Conversion MarTech Audience 128

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. The company was founded by Jessica Alba, a Hollywood actress, in 2012. Their website played a critical role in sharing the brand story with the audience. In 2012, social media was a hype. AdRoll is one of the brightest projects in recent years.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Digiday

JANUARY 4, 2024

Members of Gen Z — those born between 1997 and 2012 — have spent their entire lives with access to a digital world. Now, as the oldest members of this generation are reaching adulthood — building careers and gaining more income — news organizations are turning their attention to this fast-growing audience.

Audience 94

Audience Media 94

Relevant-Digital

OCTOBER 17, 2022

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue on digital services.

Ad Targeting 52

Ad Targeting Audience Advertising Media 52

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023. Why we care.

Advertising 110

Advertising MarTech Audience Media 110

MNTN

NOVEMBER 3, 2023

A company who came into existence in 2022 will have a very different media mix than one who came into existence in 2012 or 2002 or any prior era, and those preferences or skews will generally hold for a long time – especially as media mixes can be directly tied to a business’ basic form,” Weiser writes.

Advertising 98

Advertising Media Audience Marketing 98

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. This is also the time to engage with your audience and create meaningful emotional connections.

Marketing 120

Marketing Brand Awareness Audience Finance 120

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Unsurprisingly, the system ID’d mostly non-white men.

MarTech 104

MarTech Audience Marketing Agency 104

Martech

MARCH 1, 2023

Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences. This approach may be suitable for marketers with limited budgets who want to focus on specific channels to reach their target audience. The authors argue that, too often, the focus is on producing outputs (i.e.,

Marketing 123

Marketing Click Through Rate Impressions Conversion 123

Basis

APRIL 18, 2023

of the US population will listen to a podcast each month—a number that’s steadily increased since Apple first released their podcast app in 2012. Podcast Listenership Is Still Increasing Podcast audiences exploded during the pandemic. In 2023, 38.3% So, what should advertisers know about the state of podcast advertising in 2023?

Advertising 96

Advertising Audience Marketing Media 96

Ad Monsters

APRIL 6, 2023

Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build a system of trust with that audience. In 2018, Nielsen released research examining how Canadian publishers were doing at understanding and reaching Gen Z as an audience.

Media 97

Media Audience Non-Profit Education 97

Single Grain

OCTOBER 23, 2023

Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. It was just interacting with the audience non-stop. So, I learnt so much about our audience in that time, which was really, really helpful.

Media 98

Media eCommerce Audience Marketing 98

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! Instead, ask yourself: Does the site linking to you appear to be a good resource, put online to provide value to its audience? Don’t disavow these!

SEO 98

SEO MarTech Audience Marketing 98

Ad Monsters

MARCH 1, 2023

Nish Patel: I started a fan page centered around Derrick Rose on Facebook in 2012. That’s how you build an audience and foster community growth. It’s Game Time: The Origins of ClutchPoints Andrew Byrd: Can you tell me about the process of creating ClutchPoints? That’s the key to everything, right?

Media 98

Media Audience Impressions 98

Digiday

SEPTEMBER 20, 2022

OpenWeb — a company that builds online engagement tools for publishers — has hired its first chief marketing officer as it builds more ways for media companies to expand both their audience size and advertiser revenue. in 2012, the company changed its name in 2020 and earlier this year underwent a rebrand. Founded as Spot.IM

Conversion 72

Conversion Audience Media Advertising 72

Spoton Digital Media

APRIL 18, 2022

In October 2012, Google introduced a version of Google Analytics called Universal Analytics (UA). Make better predictions about audience behaviors. It allows you to create an audience of users likely to purchase and identify audiences less likely to convert. What Are Universal Analytics (UA) and Google Analytics 4 (GA4)?

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Basis

SEPTEMBER 6, 2022

The numbers behind this phenomenon are fairly remarkable: the percentage of Americans who consume streaming audio has more than doubled since 2012. And for digital marketers, audio enhances screenless experiences and offers more moments for advertisers to intentionally connect with their audiences.

Conversion Rate 98

Conversion Rate Conversion Entertainment Ad Tech 98

Ad Monsters

NOVEMBER 16, 2022

Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. At the same time, Seller Defined Audiences (SDA) has become one of the go-to concepts that the industry is starting to wrap its collective head around as a cookie replacement. “It doesn’t just have to be Seller Defined Audiences.

Cookies 97

Cookies Viewability Click Through Rate Food 97

Advertising to Baby Boomers

JANUARY 9, 2018

06 March 2012 Digital Distractions Advertisers are getting wise to the drawbacks of marketing in the digital nest… 12 March 2012 Digital Distractions II There are so many digital distractions that it’s difficult to be distracted… 22 September 2015 Marketing Miscellanea … Baby boomers also had a highly negative response to mobile ads.

Mobile Ads 45

Mobile Ads Audience Advertising Marketing 45

Digiday

OCTOBER 19, 2022

Influencers] have to think about how they connect to the different audiences, whether they need to create different content — it creates more work ,” said Jenny Tsai, CEO of Wearisma , an influencer marketing platform. People wanted to boost their audience sizes and therefore their ad revenue share.”.

Affiliates 81

Affiliates Entertainment Video Ads Audience 81

Martech

MAY 5, 2023

Starting in 2012, Brock realized that the funnel concept was not making sense. Apply the time and resources to that audience in buy mode, and capitalize on opportunity, he said. There are different opinions out there. People come to your store for a reason,” he said, so buyer intent is already there.

Conversion 113

Conversion Marketing MarTech Audience 113

MNTN

SEPTEMBER 15, 2022

This post was produced in partnership with Coming of Age , a Lever Interactive company that specializes in marketing to audiences over the age of 50. Well, it’s not actually a new group… In fact, this audience has been around for quite some time—we’re referring to older adults, aka the “ silver economy ”. Segment name: Baby Boomers.

Pop-Up 52

Pop-Up Audience Advertising Media 52

MNTN

SEPTEMBER 16, 2022

This post was produced in partnership with Coming of Age , a Lever Interactive company that specializes in marketing to audiences over the age of 50. Well, it’s not actually a new group… In fact, this audience has been around for quite some time—we’re referring to older adults, aka the “ silver economy ”. Segment name: Baby Boomers.

Pop-Up 52

Pop-Up Audience Advertising Media 52

Single Grain

SEPTEMBER 24, 2019

Plus, bloggers like to do monthly income report round-up posts, giving extra promotion to those sharing via an already engaged audience. Some entrepreneurs use their bad months as teachable moments, which may be valuable for their audiences. 3) You Can Alienate Your Audience. Marketer’s Guide to Landing Page Optimization.

Advertising 94

Advertising Banner SEO Audience 94

Paleo AdTech

DECEMBER 10, 2023

Joseph started in mar-tech at Experian before joining Datalogix in 2012. Contributors often gain insights into their audiences based on ID matches (e.g., name-address) and can get net new leads who match either their own audiences (‘lookalike’ targeting) or defined features (e.g., ‘luxury shoppers in Denver’).

Retail 52

Retail CPM Audience ROI 52

Basis

MAY 18, 2022

These young citizens of the world ( defined as being born between 1997 and 2012 ) have quickly become potent influencers on the consumer landscape. audience penetration, up from 78.3% Want to learn more about how to approach advertising to younger audiences? The number of Gen Z smartphone users will reach 66.5

Media 96

Media Entertainment Audience Communications 96

InMobi

DECEMBER 3, 2021

With a millennial-focused audience that logs in 3 to 4 sessions per day, spending about 12 mins on an average per session, Carousell continues to be a great marketplace for advertisers to connect meaningfully with their audiences and drive the desired impact."

Media 52

Media Viewability Audience Marketing 52

Advertising to Baby Boomers

OCTOBER 14, 2016

so they can produce work that will resonate with the required audience. But it is not an advertising platform. Perhaps it’s time for CMOs to stop rewarding agencies with inexperienced talent and look at agencies that rebalance their staff along the lines of age diversity as well as diversity across gender, ethnicity, religion, etc. –

Agency 69

Agency Advertising Audience Marketing 69

Martech Series

JULY 6, 2022

When I co-founded EmPower in 2004 and then eventually had a successful exit when we sold to Genpac (NYSE: G) in 2012, I could not wait to do it again! Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech

JULY 11, 2023

This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Back in 2012, there wasn’t an option either to port old data into the new measurement logic of UA. This is not new. The same attitude was taken when GA migrated to UA.

Marketing 80

Marketing MarTech Audience 80