Remove 2012 Remove Audience Remove Brand Awareness
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Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The company was founded by Jessica Alba, a Hollywood actress, in 2012. In 2012, social media was a hype.

Marketing 103
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How brands should react to market slowdowns

Martech

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. This is also the time to engage with your audience and create meaningful emotional connections.

Marketing 117
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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. Today, the kinds of apps coming to market have more niche audiences.

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When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

Are you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? A business rebrand means overhauling the entire brand you’ve created. You could get this feedback from user testing or surveying your audience.

SEO 92
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7 Great Social Media Advertising Campaigns

Banner Flow

A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. According to Animoto , an astonishing 73% of consumers claim to have been influenced by a brand’s social media campaigns when making purchases. What social media campaigns are featured?

Media 52
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The most effective ways to advertise your e-commerce business

Banner Flow

Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. It’s yet another advertising revenue stream, and one that appeals to a different audience than the standard ads on Facebook. It just allows you to show your audience highly targeted and relevant ads. Instagram ads. Conclusion.

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Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

A startup was clearly onto something significant by the end of 2012. The platform resulted in brand awareness along with improving revenue streams. Connecting to dynamic young audience: If your business is looking to connect with people under the age of 35 then Snapchat is the ideal place to be.