2012 Audience Demand Side Platform 
Lemonads
SEPTEMBER 13, 2020
As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Before explaining how these different platforms work together for real bidding, let’s see what each platform does!
Monetize More
MAY 30, 2023
Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.
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SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
Paleo AdTech
DECEMBER 10, 2023
Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.
Paleo AdTech
MARCH 22, 2022
Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.
InMobi
SEPTEMBER 30, 2019
LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. Today, the kinds of apps coming to market have more niche audiences.
VideoWeek
MARCH 14, 2025
Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. reported last week.
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