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Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. In an open market programmatic world, cookies make inventory addressable for publishers. “It doesn’t just have to be Seller Defined Audiences. It could be things like viewability or contextual categories or audience segments.”
ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do?
Furthermore, around 55% of publishers do not have viable first-party data collection solutions to make up for measurement or addressability requirements once third-partycookies become obsolete. Publishers need to immediately start adopting solutions for a post-cookie world. Moments That Matter.
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