Martech Series

JULY 6, 2022

When I co-founded EmPower in 2004 and then eventually had a successful exit when we sold to Genpac (NYSE: G) in 2012, I could not wait to do it again! Marketers will have to rely on more intelligence and machine learning to provide the level of experiences that today’s consumers demand, while balancing increasing data protection.

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Spoton Digital Media

APRIL 18, 2022

In October 2012, Google introduced a version of Google Analytics called Universal Analytics (UA). Make better predictions about audience behaviors. GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. This was the default version of Google Analytics until 2020.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Adobe Marketo. Oracle Eloqua.

Marketing 117

Marketing Manufacturing Communications Healthcare 117

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. reported last week.

Food 52

Food Ad Tech Media Agency 52

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 10, 2022

The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012. The research suggests that 46 percent of adults watch video via CTV every day, up from 40 percent in 2020, 25 percent in 2017 and 4 percent in 2012. ” GroupM Lays Out Expectations for Audience Measurement Partners.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Automatad Inc.

FEBRUARY 14, 2022

They do not have options for audience matching to provide to their advertisers – leaving them thoroughly unprepared for the impending future. Rebuilding their ad stack around first-party data , creating first-party audience segments in Google Ad Manager 360 , or similar solutions need to be adopted to cope with the impending future. .

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52