Monetize More

MAY 30, 2023

Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers. Niching down on the audience segment with specific interests can reap more benefits. #7.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Banner Flow

DECEMBER 7, 2016

Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. It’s yet another advertising revenue stream, and one that appeals to a different audience than the standard ads on Facebook. Rich media banner ads. The only question is, what type of rich media will work best for you?

Advertising 52

Advertising Banner Rich Media Retargeting 52

InMobi

NOVEMBER 30, 2012

Utilising GSMA Mobile Media Metrics, InMobi has integrated its publisher database with ComScore data, allowing advertisers a mobile-first opportunity to target campaigns by vertical, demographic and audience. Whether it's performance advertising or rich, immersive brand experiences, InMobi provides local expertise at global scale.

Ad network 40

Ad network Mobile Ads Rich Media Entertainment 40

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. Today, the kinds of apps coming to market have more niche audiences. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

AUGUST 21, 2013

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. Looking at the demographic profile of the smartphone travel user, the comScore study finds that although males make up 52% of the smartphone audience, they account for 62% of the smartphone travel audience.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

APRIL 25, 2013

In 2012, Facebook & What's app dominated the social networking space on mobile devices, accounting for 85% of usage in North America and securing #1 position in most markets. Leverage audience and Geo-targeting Combine the burst campaign with an engaging rich media ad that targets specific cities, device, carrier and OS.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! You are part of the audience that an advertiser is attempting to reach. So, why is programmatic important ?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52