article thumbnail

Jay Baer Demonstrates How to Write, Publish and Promote Your Book for New Business

Fuel Lines

The first keynote presentation was made in August, 2012, some nine months prior to the launch of the book. His budget was $20,000 and included banner ads and email newsletter adds. Jay came up with the Youtility concept, “Marketing which is so useful, that people would pay for it.”

Agency 273
article thumbnail

Banner Blindness

Advertising to Baby Boomers

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop by Kara Pernice … To complete their tasks efficiently, people have learned to pay attention to elements that typically are helpful (e.g., It’s a type of blindness you welcome. navigation bars, search boxes, headlines) and ignore those which are usually void of information.

Banner 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A new age of direct-to-physician marketing

Martech

Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Through their partnership with Doceree, Patel’s team goes beyond standard digital media campaigns that use banner ads to engage with physicians on websites like WebMD. Engaging with doctors at the point of care.

article thumbnail

Where is Digital Marketing Headed?

Martech Series

We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. An earlier version debuted back in 2012, but it was ahead of its time. Considering these recent changes, what comes next?

Marketing 118
article thumbnail

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Martech Series

LoopMe has had a banner year of global growth, despite economic market uncertainty, and we are confident that de Nardis’ expertise will guide our continued success in providing advertising value for our many brand, agency and publisher clients worldwide.”. I would like to extend a warm welcome to Mainardo on behalf of the Mayfair team.”.

article thumbnail

InMobi Gets Three Nominations for MMA's Smarties Awards #smarties

InMobi

Global Mobile Campaign - KIA Motor Innocean Worldwide & InMobi Kia Motors Euro 2012 campaign Our campaign entry is a world first for Mobile advertising; its innovation is not only in its execution but also how we used technology to drive consumer engagement, response and sales.

Banner 52
article thumbnail

The most effective ways to advertise your e-commerce business

Banner Flow

Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. Rich media banner ads. Banner ads have long been the standard for any company looking to advertise online, but the technology within the banners themselves is constantly evolving and improving. Instagram ads.