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LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Martech Series

LoopMe has had a banner year of global growth, despite economic market uncertainty, and we are confident that de Nardis’ expertise will guide our continued success in providing advertising value for our many brand, agency and publisher clients worldwide.”. Marketing Technology News: Finding the Communication Sweet Spot.

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The Best Mobile Ad Networks For 2023

Monetize More

Requires a large amount of monthly impressions for access. Your sales performance reports should include details such as impressions, clicks, installs, video ad views, platform, country, and ad format. To gain access to Ad Exchange, you need to have a very large amount of monthly impressions to receive an invite.

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When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The most important element of your business’ brand is that it must give people a great and clear first impression. Take a look at these logos — what's your first impression?

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The most effective ways to advertise your e-commerce business

Banner Flow

Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. So, not only was the reach impressive, but the engagement was fantastic too. Rich media banner ads. Now, thanks to software solutions like Bannerflow, it’s easier than ever to create interactive, engaging, and beautiful banner ads.

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In the beginning the internet sucked, and smartphones never sucked

InMobi

In 1996, when I started in digital media and sold my first display banner to IBM, the internet sucked. In 2012, four years after the first iPhone, 61% of US adults have smartphones and over 90% have cellphones. That got me thinking. Do folks remember how much the internet sucked in the beginning?

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

Mike’s next stop was AltaVista, at one time the leading search engine, which had both pay-per-click (ultimately outsourced to Overture, formerly GoTo.com and the inventor of PPC) and banner ads tied to keywords. Quigo was a legitimately advanced web crawler, capable of locating and analyzing text deep in the cryptosphere of the web.

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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo

Paleo AdTech

Mike’s next stop was AltaVista, at one time the leading search engine, which had both pay-per-click (ultimately outsourced to Overture, formerly GoTo.com and the inventor of PPC) and banner ads tied to keywords. Quigo was a legitimately advanced web crawler, capable of locating and analyzing text deep in the cryptosphere of the web.

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