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Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

The taxi service company uses the latest marketing tools and technologies to grow its business, attract riders and customers, and increase its brand awareness. The company was founded by Jessica Alba, a Hollywood actress, in 2012. In 2012, social media was a hype. The Honest Company.

Marketing 103
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How brands should react to market slowdowns

Martech

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. Additionally, reflect on which media and metrics truly drive brand growth.

Marketing 117
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InMobi Gets Three Nominations for MMA's Smarties Awards #smarties

InMobi

Brand Awareness - Dove Hair (Unilever Singapore Pte Ltd) InMobi and Mindshare Dove Hairfall Rescue Mobile Campaign" Singapore/APAC KIA Motors 2. Nominees will be recognized at the MMA Smarties Global Awards Gala, which will cap off SM2 MMAs inaugural two-day Mobile Marketing Conference and Expo in New York City during Advertising Week.

Banner 52
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InMobi and Turkish Airlines present at MMA Forum, Istanbul

InMobi

The Mobile Marketing Association has been promoting mobile as an indispensable marketing channel since it was founded twelve years ago, and the EMEA leg of the 2012 MMA Forum series was held Nov 14 th -15 th at the Four Seasons, Istanbul. The notable quotations from speakers are well worth a read.

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Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. In the past, it was all about scale and reach. So what happened in the intervening years?

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When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

This is the logo for the 2012 London Olympics, which caused so much confusion and disgust that 48,000 Brits signed a petition to have it redone. Dive Deeper: The Complete Guide to Brand Building (Must-Read for Digital Marketers). Take a look at these logos — what's your first impression?

SEO 92
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Building a brand strategy: Essentials for long-term success

Martech

Companies with poor branding end up having to pay 10% higher salaries. 90% of customers expect to have a similar brand experience across multiple channels, so make sure your branding spans all of the channels and platforms you have a presence on. 84% of marketers say brand awareness is the most important goal.

Marketing 145