InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. Let’s consider a simple banner ad, for example. So what happened in the intervening years?

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Advertising Banner Rich Media Brand Awareness 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

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Advertising Banner Ad Exchange Mobile Ads 52

Single Grain

MARCH 21, 2022

However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising. Ad format selection and s trategizing on the right content type for your brand and niche.

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Agency SEO Media Audience 59

Single Grain

APRIL 25, 2022

When paired with an optimized post-click landing page , ads reach their full potential. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

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Agency Marketing A/B Testing ROI 52

Martech Series

DECEMBER 22, 2022

A startup was clearly onto something significant by the end of 2012. You can test, learn from, and optimize your ads on any budget with such a cheap daily minimum spend. The platform resulted in brand awareness along with improving revenue streams. Picaboo was then renamed Snapchat.

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Audience ROI Advertising Media 86

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. Sparcmedia helps you uncover the online customer journey of your audiences using ad serving technology to optimize media strategies. 5) Include Videos in Your Programmatic Ads. 4) Disruptive. Top Clients: Bmbmedia.

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Agency Advertising Retargeting Conversion 52

Ad Beat

JULY 26, 2019

Jeff Goldblum’s ‘OneWayToPay’ campaign: In 2012, PayPal decided to move on from being known as “just a mobile payment provider” and get people talking about the other advantages their service offers, like, online shopping and in-store transactions.

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