Martech

MARCH 1, 2023

Targeted messaging leads to higher open rates, click-through rates and conversions. Outcomes, not outputs This 2012 HBR article highlights the importance of focusing on outcomes rather than outputs in marketing efforts. total impressions, clicks or leads generated) rather than achieving desired outcomes (i.e.,

Marketing 121

Marketing Click Through Rate Impressions Conversion 121

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. AdMob Google-owned network serving over 200 billion ad requests monthly, with features like cross-selling other apps, direct deals with advertisers, and auto-updates through Google Play services. In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%).

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Oko

AUGUST 22, 2024

Number of web users employing ad-blocking software, 2012-2023. Revenue Loss: First and foremost, of course, ad blockers directly deprive publishers of advertising revenue, via lost impressions and click-through-rates.

Pop-Up 52

Pop-Up Affiliates Click Through Rate Education 52

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. In the past, it was all about scale and reach. So what happened in the intervening years?

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Banner Flow

DECEMBER 7, 2016

Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. So, not only was the reach impressive, but the engagement was fantastic too. One real benefit with Instagram is the fact that it’s so synonymous with mobiles, and purchases through smartphones are increasing year on year. Instagram ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Lemonads

OCTOBER 6, 2020

These units beat the conventional banner ads four times in terms of click-through rates. TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. These units beat the conventional banner ads four times in terms of click-through rates.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Ad Beat

JULY 26, 2019

Jeff Goldblum’s ‘OneWayToPay’ campaign: In 2012, PayPal decided to move on from being known as “just a mobile payment provider” and get people talking about the other advantages their service offers, like, online shopping and in-store transactions. According to Yahoo!

Conversion 52

Conversion Click Through Rate Advertising Communications 52