Martech Series

JULY 6, 2022

When I co-founded EmPower in 2004 and then eventually had a successful exit when we sold to Genpac (NYSE: G) in 2012, I could not wait to do it again! Marketers will have to rely on more intelligence and machine learning to provide the level of experiences that today’s consumers demand, while balancing increasing data protection.

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech

JULY 5, 2024

In 2012, we were in a world where people interacted with businesses through their websites and advertisers could count on cookies and fully observable journeys to get the information they needed. They use machine learning to help businesses understand and act on their data. How does Key Events solve this? Is it working?

Conversion 115

Conversion Machine Learning Audience Education 115

Single Grain

FEBRUARY 19, 2020

Here is how AI and machine learning will influence the future of SEO and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game. Voice queries are conversational , which means you have to optimize for those searches. Google’s position is that it can’t be optimized for.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Martech

APRIL 26, 2022

In 2012, Google Tag Manager had yet to be released, and mobile-first web design was a new concept. User tracking will now be supplemented with machine-learning data baked right into Google Analytics 4. Higher level of custom data collection for events, conversions, custom dimensions, and user properties.

Machine Learning 101

Machine Learning Conversion Education Marketing 101

Spoton Digital Media

APRIL 18, 2022

In October 2012, Google introduced a version of Google Analytics called Universal Analytics (UA). GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. If you want to continue to track data through Google Analytics, you must start using Google Analytics 4.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Smart-Hub

DECEMBER 22, 2023

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

JULY 7, 2022

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. The platform was acquired in late 2013, and in 2012, Gozzo was named one of Quebec’s top 25 emerging entrepreneurs by the Claudine and Stephen Bronfman Foundation.

Machine Learning 79

Machine Learning Conversion MarTech Communications 79