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Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. First-party data is emerging as a solution. How Cookies Stole Ad Tech.
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-partycookies for decades. In fact, most non-premium publishers depend on ad targeting through third-partycookies for over 80% of their ad revenue. Does this solution use third-partycookie data?
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