Martech

JUNE 21, 2023

2012: People are using more devices to go online, so Google releases the Analytics Tag (analytics.js) to track them. UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. 2017: Google releases Global Site Tag (gtag.js).

Cookies 145

Cookies GDPR MarTech Conversion 145

Digiday

MARCH 14, 2023

Sponsored by Piwik PRO Google’s cookie isn’t the only tool on the Alphabet giant’s chopping block. In July, Google is sunsetting Universal Analytics, also known as Google Analytics 3, which it introduced in 2012 to set a standard for collecting and organizing user data.

Marketing 68

Marketing Healthcare GDPR Cookies 68

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. video services, TiVo has found, breaching double-figures for the first time since the company started tracking the metric in 2012.

Advertising 52

Advertising Marketing Retail Ad Tech 52