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Paleo AdTech
DECEMBER 10, 2023
Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. ” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. He’s based in NYC.
Paleo AdTech
MARCH 22, 2022
Mike spent an eventful (almost) year at Yahoo as VP of Optimization and Analytics in 2012 before founding mParticle with his brother Andrew, Jason Lynn and Dave Myers. The team moved from pop-up blockers to arbitraging ads for their own account using ad networks and affiliate networks that were available at the time.
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Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up. Other deterministic data: N/A.
Lemonads
OCTOBER 6, 2020
TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. TripleLift has also many Award Winnings! They hate annoying ads.
Advertising to Baby Boomers
JULY 9, 2014
Your hits go way up – not like if you write about chickens. We’re not lining up on docks for meaningless cruises on silly ships, nor are we allowing ourselves to be bundled into cookie- cutter cavalcades so we can gawk at decaying castles from the lumpy seats of double-decker buses. Last up is tech.
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