Spoton Digital Media

APRIL 18, 2022

In October 2012, Google introduced a version of Google Analytics called Universal Analytics (UA). UA data focuses on independent sessions, and it uses cookies to collect data. Get better ROI attribution. If you want to continue to track data through Google Analytics, you must start using Google Analytics 4.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Single Grain

OCTOBER 23, 2023

Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. It’s not trying to scale some sort of ROI. For sales, for example, it’s through using individualized discount codes, or cookie tracking.

Media 98

Media eCommerce Audience Marketing 98

Paleo AdTech

DECEMBER 10, 2023

Joseph started in mar-tech at Experian before joining Datalogix in 2012. emails) and third-party cookies — think large publishers. In 2012, Datalogix gained a valuable partnership with Facebook to track the offline impact of online ads and later expanded the model to Twitter and other large pubs.

Retail 52

Retail CPM Audience ROI 52

Paleo AdTech

JUNE 28, 2022

Joseph started in mar-tech at Experian before joining Datalogix in 2012. emails) and third-party cookies — think large publishers. In 2012, Datalogix gained a valuable partnership with Facebook to track the offline impact of online ads and later expanded the model to Twitter and other large pubs.

Retail 45

Retail CPM Audience ROI 45

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! SSP Then, the supply-side platform looks at your cookies ! So, why is programmatic important ?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Lemonads

FEBRUARY 16, 2021

Fraud Prevention for All Stakeholders Founded back in 2012, Pixalate has collaborated extensively with leading advertisers, networks, and other stakeholders in the affiliate world. This eliminates potential instances of fraud before they occur, allowing you to invest all of your budgets into growing your ROI.

Affiliates 52

Affiliates Impressions Advertising ROI 52

Clearcode

SEPTEMBER 17, 2024

Would retail media be as big as it is now without changes in privacy regulations and the end of third-party cookies? Would retail media be as big as it is now without changes in privacy regulations and the end of third-party cookies? What are the main ways retailers and e-commerce companies can build a retail media network?

Retail 52

Retail Media Cookies MarTech 52