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Furthermore, the platform provides PPC pricing with micro bidding and Target CPA features, so affiliates can spend less time optimizing and more time creating new campaigns. Launched back in 2012, the platform gives affiliates maximum control because they can choose to upload their creatives or build them right within the platform.
Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). They started in 2012 and now manage more than $250 million in digital advertising budgets annually. Programmatic ads are generally traded on a Cost Per Mille (CPM) basis, which means how much it costs to have an ad appear 1,000 times.
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