Lemonads

OCTOBER 18, 2020

In-page push traffic comes from banner ads displayed directly on publishers’ websites and working on the cost per click (CPC) model. Moreover, MegaPush uses CPC bidding across all traffic types and regions, making it easier for affiliates to plan their campaigns. Those messages contain an image, copy, and a link to a landing page.

Ad network 52

Ad network CPC Affiliates CPA 52

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. In the past, it was all about scale and reach. So what happened in the intervening years?

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. Creating ongoing ad copy to improve the ad quality score, resulting in lower CPC and higher profits. Programmatic ads are generally traded on a Cost Per Mille (CPM) basis, which means how much it costs to have an ad appear 1,000 times.

Agency 52

Agency Advertising Retargeting Conversion 52