InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. And, this is largely why video ads are becoming increasingly effective. In the U.S.,

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Advertising Banner Rich Media Brand Awareness 52

Single Grain

JUNE 30, 2022

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. Creating ongoing ad copy to improve the ad quality score, resulting in lower CPC and higher profits. 5) Include Videos in Your Programmatic Ads. Expenditure on programmatic video ads is likely to reach $74.8

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Agency Advertising Retargeting Conversion 52

Single Grain

APRIL 25, 2022

In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. 5) Disruptive.

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Agency Marketing A/B Testing ROI 52