Paleo AdTech

DECEMBER 10, 2023

Joseph started in mar-tech at Experian before joining Datalogix in 2012. Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis.

Retail 52

Retail CPM Audience ROI 52

Monetize More

MAY 30, 2023

AdMob AdMob is a Google-owned and operated company that has been conducting business since 2012. They provide CPI and CPM formatting campaigns with banner, in-app, interstitial, native, video, and rich media ad formats. For example, interstitials have higher CPM rates than banner ads. Rewarded video ads get great CPM too.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Paleo AdTech

JUNE 28, 2022

Joseph started in mar-tech at Experian before joining Datalogix in 2012. Direct mail coops typically consist of retailers who pool their CRM files, based on catalogue and other data collected from customers; they then make that data available to non-competing marketers on a cost-per-lead (or CPM) basis.

Retail 45

Retail CPM Audience ROI 45

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Keep in mind that RTB operates on a CPM basis, so your bid can even be something like $1 or $2. Why Use Real-Time Bidding?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Lemonads

OCTOBER 18, 2020

Launched back in 2012, the platform gives affiliates maximum control because they can choose to upload their creatives or build them right within the platform. Premium traffic has a higher price tag, but users have been proven to have a higher chance of converting.

Ad network 52

Ad network CPC Affiliates CPA 52

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. In the past, it was all about scale and reach. So what happened in the intervening years?

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Lemonads

OCTOBER 6, 2020

TripleLift Review Company Founded in 2012, TripleLift is a technology company rooted at the intersection of creative and media. They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well. Let’s discover more about TripleLift ’s Company ! They hate annoying ads.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52