TechCrunch Ads
MAY 16, 2022
Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for large organizations. Tracking code is a snippet of code that tracks the activity of a website visitor by collecting data and sending it to an analytics module, usually for marketing purposes.
Paleo AdTech
DECEMBER 10, 2023
He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014. Cory is currently SVP of Marketing at fintech platform FIS.
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Paleo AdTech
JUNE 15, 2021
He joined BlueKai as CMO in 2012 and helped define the DMP space, later becoming CMO of Oracle Data Cloud after Oracle acquired BlueKai in 2014. Cory is currently SVP of Marketing at fintech platform FIS.
SODP
JULY 25, 2023
billion in 2012 to an estimated $147.1 These ad data management platforms form two halves of the programmatic advertising ecosystem, working together to connect advertisers with publishers in an efficient, automated manner. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9
Smart-Hub
DECEMBER 22, 2023
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.
Single Grain
JUNE 30, 2022
They started in 2012 and now manage more than $250 million in digital advertising budgets annually. In addition, they have earned more than 50 local and national awards, highlighting their excellence in paid media management services. Dive Deeper: How Remarketing Can Help Increase Conversions. 4) Disruptive.
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