TechCrunch Ads

MAY 16, 2022

Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for large organizations. Tracking code is a snippet of code that tracks the activity of a website visitor by collecting data and sending it to an analytics module, usually for marketing purposes.

Data Management Platform 65

Data Management Platform Marketing Impressions Media 65

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. billion in 2012 to an estimated $147.1 Data Privacy Concerns With the rise in data-driven advertising, concerns about data privacy are growing. billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JUNE 30, 2022

The technology uses ML and AI algorithms on programmatic platforms equipped with online “bidding mechanisms.”. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. Real-Time Management. Higher Returns on Investment.

Agency 52

Agency Advertising Retargeting Conversion 52