Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. AdMob AdMob is a Google-owned and operated company that has been conducting business since 2012. Different ad types offered include banner ads, rich media, various video ad formats, and interstitial ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Before explaining how these different platforms work together for real bidding, let’s see what each platform does!

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. This is why interactive, rich media creatives are on the rise. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Clearcode

AUGUST 13, 2023

iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. Facebook’s Mobile Ads was launched in 2012. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52