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What is Real-Time Bidding (RTB) and how does it work?

Lemonads

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Before explaining how these different platforms work together for real bidding, let’s see what each platform does!

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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek.

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Should Telcos Acquire, Rent or Build AdTech Platforms?

Clearcode

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. If a software engineer doesn’t know what a demand-side platform (DSP) is, then how are they expected to build one that works?

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20+ Best Push Ads Networks - Which Are the Best Push Advertising Networks in 2021? (Ultimate Guide 2021)

Lemonads

And, affiliates can also enjoy: Multi-language customer service Intuitive dashboard Low competition when compared to other push networks AdCash AdCash is a powerful demand-side platform established back in 2008. This ad network boasts a world-class support team and more than 100 million monthly subscribers.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Roqoon Media experienced an outstanding 262% revenue surge in a mere 3 months.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. in 2012, and will serve as President of US Advertising Sales, Go To Market. Gould joined Warner Bros.