2012 Demand Side Platform Video Ads 
Monetize More
MAY 30, 2023
Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. What is a mobile ad network?
InMobi
SEPTEMBER 30, 2019
LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. And, this is largely why video ads are becoming increasingly effective. In the U.S.,
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VideoWeek
MARCH 14, 2025
The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Read more on VideoWeek.
Clearcode
AUGUST 13, 2023
The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?
Smart-Hub
DECEMBER 22, 2023
Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.
VideoWeek
FEBRUARY 7, 2025
StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). Discovery has promoted Ryan Gould and Robert Voltaggio to lead US ad sales. WBD Names Two Presidents of US Advertising Sales Warner Bros.
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