Clearcode

AUGUST 13, 2023

iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. Facebook’s Mobile Ads was launched in 2012. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JUNE 8, 2022

Epsilon designed CORE ID in 2007 on a privacy-by-design basis and has been building its identity graph of more than 200 million people through direct publisher relationships since 2012. The Trade Desk says it is “the fastest growing demand-side platform in the industry.” more efficient delivery than cookies.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68