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Epsilon’s PubCommon ID, which is an open source first-partycookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.
Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. .
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