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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. Third-partycookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process.
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