Remove 2012 Remove First-Party Cookies Remove Viewability
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A Post-cookie Survival Guide for Publishers – Tips From Nashville Pub Forum

Ad Monsters

Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . While all this transpired, publishers were busy doing other things.

Cookies 97
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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.