A Post-cookie Survival Guide for Publishers – Tips From Nashville Pub Forum
Ad Monsters
NOVEMBER 16, 2022
Wohl got his start in ad operations, and around 2012-2013, programmatic started picking up. Publishers spent their time evaluating inventory quality, focusing on their website’s speed, keeping up with click-through rates, and advancing ad viewability. . While all this transpired, publishers were busy doing other things.
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