Martech

JUNE 21, 2023

2012: People are using more devices to go online, so Google releases the Analytics Tag (analytics.js) to track them. UA relies on third-party cookies to ID users and new privacy regulations, most notably the European Union’s GDPR, meant no more cookies. 2017: Google releases Global Site Tag (gtag.js).

Cookies 145

Cookies GDPR MarTech Conversion 145

Digiday

DECEMBER 15, 2022

Once upon a time — like in 2012 — this would’ve sounded fine. Indeed, it’s the principle of data economy in the General Data Protection Regulation (GDPR) in Europe, and it’s in section 1798.121 of the California Privacy Rights Act (CPRA) in the U.S. So I think it doesn’t comply with this particular class of GDPR.

GDPR 72

GDPR Fashion Ad Targeting Advertising 72

Digiday

MARCH 14, 2023

In July, Google is sunsetting Universal Analytics, also known as Google Analytics 3, which it introduced in 2012 to set a standard for collecting and organizing user data. One top concern that’s been voiced for GA4 is that it’s not GDPR compliant.

Marketing 68

Marketing Healthcare GDPR Cookies 68

Lemonads

OCTOBER 14, 2020

SSL Certificates & GDPR Compliance Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised! Instapage complies with the GDPR data privacy and security standards.

Conversion 52

Conversion A/B Testing CPA GDPR 52

Smart-Hub

DECEMBER 22, 2023

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

SEPTEMBER 21, 2020

SSL Certificates & GDPR Compliance Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised! Instapage complies with the GDPR data privacy and security standards.

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. video services, TiVo has found, breaching double-figures for the first time since the company started tracking the metric in 2012.

Advertising 52

Advertising Marketing Retail Ad Tech 52