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The Best Mobile Ad Networks For 2023

Monetize More

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. AdMob AdMob is a Google-owned and operated company that has been conducting business since 2012. They’ve launched their OpenWrap SDK to roll out header bidding for mobile in-app ads.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Epsilon designed CORE ID in 2007 on a privacy-by-design basis and has been building its identity graph of more than 200 million people through direct publisher relationships since 2012. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. How does it work?

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The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

VideoWeek

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. The report noted it will have taken 13 years to reach this tipping point, since the arrival of Netflix in 2012 triggered the shift in viewing habits.