2012 Header Bidding Viewability 
Monetize More
MAY 30, 2023
PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Find out more about joining Google Ad Exchange here.
Digiday
JUNE 8, 2022
Epsilon designed CORE ID in 2007 on a privacy-by-design basis and has been building its identity graph of more than 200 million people through direct publisher relationships since 2012. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. How does it work?
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