Martech

MARCH 1, 2023

Outcomes, not outputs This 2012 HBR article highlights the importance of focusing on outcomes rather than outputs in marketing efforts. total impressions, clicks or leads generated) rather than achieving desired outcomes (i.e., total impressions, clicks or leads generated) rather than achieving desired outcomes (i.e.,

Marketing 121

Marketing Click Through Rate Impressions Conversion 121

Nick Burcher

AUGUST 31, 2012

Friday, 31 August 2012. Earned Media impressions generated by the actions of customers / potential customers essentially comes from one of two areas - either from product experience or as a response to advertiser activities in Paid advertising / Owned content. How to create Earned Media / advocacy? Ask for it!

Media 67

Media Impressions Advertising Marketing 67

Nick Burcher

SEPTEMBER 12, 2012

Wednesday, 12 September 2012. The BBC London 2012 Olympics DVD box set will consist of 5 discs of Olympics highlights and ceremonies. It is to be released on 29th October 2012, but it already has 67 reviews on Amazon - the majority of which are based on heresay and guesswork. BBC London 2012 Olympics DVD on Amazon - with 3.6

Media 55

Media Impressions Retail Conversion 55

Single Grain

APRIL 17, 2020

Update any recommendations that are no longer appropriate (for instance, the SEO tactic you suggested in 2012 that’s since been deprecated). Whether or not your organic traffic has dipped, optimizing your meta tags can be a quick and easy way to bring more visitors to your page — as you can see in the following examples.

SEO 145

SEO Audience Impressions Marketing 145

Ad Monsters

MARCH 1, 2023

Nish Patel: I started a fan page centered around Derrick Rose on Facebook in 2012. We’ve now grown to a place where we get 30 million page views monthly, and we do close to a billion impressions on social media. It’s Game Time: The Origins of ClutchPoints Andrew Byrd: Can you tell me about the process of creating ClutchPoints?

Media 98

Media Audience Impressions 98

Unruly

FEBRUARY 3, 2023

History of OpenRTB Real-time-bidding (RTB) is a type of programmatic advertising that allows for the buying and selling of ad impressions at auction in real time. In 2012, the IAB Tech Lab released the OpenRTB protocol to standardize the way information is shared in order to create a seamless passing of info between the buy and sell side.

Impressions 52

Impressions Communications Advertising 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Your sales performance reports should include details such as impressions, clicks, installs, video ad views, platform, country, and ad format. To gain access to Ad Exchange, you need to have a very large amount of monthly impressions to receive an invite.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

APRIL 6, 2023

The audience insight company studied Gen Z Canadians aged 13-17, and the results showed that accounting for all cumulative ad campaigns, about 90% of impressions missed the target audience. Generation Z encompasses people born between 1997 and 2012, but how are they unique as an audience? Long story short, the industry was struggling.

Media 97

Media Audience Non-Profit Education 97

InMobi

JULY 17, 2013

In 2012, four years after the first iPhone, 61% of US adults have smartphones and over 90% have cellphones. Globally the story is even more insane with only 4% global internet penetration in 1999 whereas in 2012 over 80% of the world has mobile internet access and 25% of that is via smartphones. That got me thinking.

Banner 40

Banner Impressions Media Agency 40

InMobi

JULY 18, 2013

With 26% of total consumer media time being spent on mobile, why (if you look at 2012) did marketers spend less than 2% of their total budgets on mobile advertising? After four years, mobile advertising - 2009 through 2012 - represented 1.8%

Display Advertising 40

Display Advertising Impressions Advertising Media 40

InMobi

NOVEMBER 29, 2012

Smart Phones leading Mobile Internet adoption The total number of mobile Internet users will be close to 85M by end of 2012. In the same time period, smartphones have grown by a whopping 225% and it is estimated that there would be close to 75M smart phone users by the end of 2012. This represents a 170% year on year growth.

Finance 40

Finance Entertainment Media Impressions 40

InMobi

DECEMBER 13, 2012

Smart Phones leading Mobile Internet adoption According to eMarketers global media intelligence report , the total number of mobile Internet users will be close to 85M by end of 2012. In the same time period, smartphones have grown by a whopping 225% and it is estimated that there would be close to 75M smart phone users by the end of 2012.

Finance 40

Finance Entertainment Media Impressions 40

Paleo AdTech

DECEMBER 10, 2023

His vision was to develop a platform that could combine online and offline impression and sales data in a unified framework, to determine the ultimate drivers of ad effectiveness and consumer motivation. It was an ambitious vision that remains active today.

Marketing 52

Marketing Entertainment Impressions Conversion 52

Paleo AdTech

DECEMBER 15, 2021

His vision was to develop a platform that could combine online and offline impression and sales data in a unified framework, to determine the ultimate drivers of ad effectiveness and consumer motivation. It was an ambitious vision that remains active today.

Marketing 52

Marketing Entertainment Impressions Conversion 52

Single Grain

MARCH 18, 2020

The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. You might have to give a few contextual backlinks in return, but it’s a sweet deal for the authoritative content with which you’ll impress Google. UPDATED as of March 2020. The only tricky part?

SEO 144

SEO Pop-Up Machine Learning Finance 144

TechCrunch Ads

MAY 16, 2022

Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for large organizations. We have been exceptionally impressed by Verl, his team, and their mission ,” Stephanie Schneider, a partner at Five Elms Capital, told TechCrunch via email when contacted for comment.

Data Management Platform 65

Data Management Platform Marketing Impressions Media 65

Single Grain

JULY 17, 2019

The most important element of your business’ brand is that it must give people a great and clear first impression. Take a look at these logos — what's your first impression? This is the logo for the 2012 London Olympics, which caused so much confusion and disgust that 48,000 Brits signed a petition to have it redone.

SEO 92

SEO Banner Non-Profit Impressions 92

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ? RTB Conclusions What Is Real-Time Bidding?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Paleo AdTech

DECEMBER 10, 2023

” Impressed, he joined the four-man team as CEO and helped redirect the founders from their original strategy of selling to governments. After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats.

Banner 52

Banner Mobile Ads Viewability Ad network 52

Paleo AdTech

APRIL 18, 2023

” Impressed, he joined the four-man team as CEO and helped redirect the founders from their original strategy of selling to governments. After a break from ad tech, Mike got back into it in 2012, co-founding Yieldmo to build measurement and testing tools for the then-new mobile ad formats.

Banner 52

Banner Mobile Ads Viewability Ad network 52

Lemonads

OCTOBER 18, 2020

The platform serves more than 4 billion impressions every single day across hundreds of countries and regions. With more than 10 billion impressions per month, Adsterra campaigns are known for increasing brand awareness while still delivering solid results in terms of revenue. But, the results have been impressive this far.

Ad network 52

Ad network CPC Affiliates CPA 52

Oko

AUGUST 22, 2024

Number of web users employing ad-blocking software, 2012-2023. Revenue Loss: First and foremost, of course, ad blockers directly deprive publishers of advertising revenue, via lost impressions and click-through-rates. This creates a quick, clean, ad-free experience where the only content on the page is the actual content.

Pop-Up 52

Pop-Up Click Through Rate Affiliates Education 52

Lemonads

FEBRUARY 16, 2021

Fraud Prevention for All Stakeholders Founded back in 2012, Pixalate has collaborated extensively with leading advertisers, networks, and other stakeholders in the affiliate world. In simple terms, the company wants to raise the transparency and quality bar for RTB and programmatic marketing as a whole.

Affiliates 52

Affiliates Impressions Advertising ROI 52

InMobi

SEPTEMBER 30, 2019

LEARN MORE Why Performance-Based Advertising Strategies from 2012 Don’t Cut it Anymore Remember what so-called advertising experts were pushing a decade ago? In 2012, Angry Birds and Draw Something were among the biggest apps of the year. In the past, it was all about scale and reach. So what happened in the intervening years?

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

APRIL 18, 2013

Mobile video: With every launch and review tracked on video hosting sites such as YouTube which is accessible over mobile, it is important for auto manufacturers to upload images and videos combined with reviews and commentaries to create an impression.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

Ad Beat

SEPTEMBER 11, 2019

million in 2012. In an attempt to impress a customer, a lot of brands tend to overload them with information, by using too many CTAs, and/or incorporate several navigation locations that have a negative impact on usability. At the same time, Inc. Magazine rated HostGator as one of the fastest-growing companies in the United States.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

All About Advertising Law

AUGUST 27, 2014

And, since 2012, advertisers of consumer financial products and services have had to contend with the CFPB. Nevertheless, the stats provide some insight into what could be a potential violation depending on how they’re used and the overall net impression conveyed to a consumer.

Marketing 40

Marketing Education Impressions Finance 40

InMobi

NOVEMBER 15, 2021

In 2012 I jumped out of aerospace and into mobile advertising, which is completely the opposite end of the spectrum and keeps me on my toes every day! During my interview stages I was impressed to be speaking with employees that had upwards of eight to nine years behind them at the company. Enter digital advertising!

Mobile Ads 52

Mobile Ads Ad Tech Agency Impressions 52

MNTN

MARCH 28, 2024

This can help marketers capture the impact of impressions that click-through attribution may miss. That number has spiked significantly over the past few years, rising from just 38% of households in 2012. 87% of U.S. households have at least one internet-connected TV device, including smart TVs and streaming devices.

Conversion 52

Conversion Ad Click ROI Impressions 52

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. billion in 2012 to an estimated $147.1 Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Single Grain

SEPTEMBER 25, 2019

Impressive SEO capabilities. Impressive website speed. But it wasn’t until the public release of Squarespace 6 in July 2012 that the company added portfolio templates, responsive designs, and made the platform more popular among developers. Impressive blog, page and store designs. One-click up-selling available.

Shipping 65

Shipping SEO Banner Impressions 65

All About Advertising Law

OCTOBER 18, 2016

The case arose out of a multi-state investigation that began in 2012. Defendants tried a short-lived campaign aimed at creating the impression that doctors would recommend 5-Hour ENERGY® to their patients. The court found for the AG on some claims and for the defendants on some others. Ask Your Doctor Claims.

CPA 40

CPA Impressions Advertising Food 40

InMobi

AUGUST 21, 2013

A record one billion people made international trips in 2012, according to data from the World Travel and Tourism Council. Approximately a million people are flying across the world making travel and tourism one of world's largest industries, and impacting many economies either directly or indirectly.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Banner Flow

DECEMBER 7, 2016

Back in 2012, Facebook spent some of their vast amounts of money on acquiring Instagram. So, not only was the reach impressive, but the engagement was fantastic too. Now though, with the sheer amount of analytics and data available to us, it’s clear that some methods are more effective than others. Instagram ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Banner Flow

APRIL 25, 2022

Greggs’ “Vegan Sausage Roll” campaign generated over 516 million impressions. In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. Greggs “Vegan Sausage Roll”. This is another fantastic example of curating and sticking to a personable brand voice.

Media 52

Media Advertising Audience Food 52

Clearcode

AUGUST 13, 2023

Facebook’s Mobile Ads was launched in 2012. An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions. The highest bid will win the impression, and the ad will be shown to the user.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52